Case Study:

Sales Turnaround Strategy

Client Overview:

A company seeking an urgent turnaround strategy to revive performance with a decade-long decline in sales

Challenges:

• Persistent decline in sales of a produce over nine consecutive years
• Lack of understanding and a strategy to address underlying issues
• Inefficiencies in processes and resource utilisation

Approach:

• Comprehensive Assessment - Conducted a thorough analysis to identify root causes and areas for improvement
• Training and Engagement Programme - Designed and executed a targeted training and engagement initiative to relaunch the product
• Data-Driven Improvement Plan - Developed a 12-month plan based on data insights, focusing on optimising processes
• Continuous Monitoring and Adaptation - Regularly reviewed performance metrics and adjusted strategies to align to current position

Outcomes:

• Sales Reversal - Achieved a 10% year-on-year increase in sales, marking a significant turnaround from the prolonged decline
• Operational Efficiency - Streamlined processes and resource allocation led to improved operational efficiency
• Sustainable Growth - Established a framework for sustained growth by embedding data-driven decision-making and adaptive strategies